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B2B Lead Generation Articles on B2B lead generation
- Bad Advice on B2B Lead Generation
Ask Justin Hitt | Feb 14, 2010 | Permalink
My newsreader brought to my attention B2B lead generation advice from a popular publication, an expert proclaiming that cold calls followed up by email works. It seemed simple enough until he missed one critical point.
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- Top 5 Takeaways From the Marketing Sherpa B2B Lead Generation Summit
Demandbase | Nov 18, 2009 | Permalink
Social Media: While the topic still fills a room, it's a lot easier to find seats at the back than it was at this time last year. There does seem to be a growing backlash as there has been a shortage of fresh content out there for a while. As a matter of fact, we got a bump in traffic in the exhibit hall during the social media sessions with visitors citing "burnout" on the topic. And the top questions about of social network marketing still focus on ROI. Social media does tie in very nicely with the concept of "buying personas" though, as when you create the buying persona you should definitely...
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- BtoB Online Goes Interactive with the Lead Generation Guide 2008
Accelerating IT Sales | Jun 10, 2009 | Permalink
The recently released the BtoB Online Lead Generation Guide 2008 provides a comprehensive overview of the B2B lead generation industry's recent innovations and upcoming trends, and is published in an interactive format that puts their own suggestions regarding content usage into action. The interactive guide has a range of features that allow users to search, bookmark, customize, and generally manipulate their experience with the content within. To explain all of the features, the guide contains a narrated tutorial that points out and explains each of the features available. The fact that BtoB Online published the guide as more an interactive tool than as a document is interesting, and could signify a change in how content is distributed online. In the past, most similar publication...
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- Bad Advice on B2B Lead Generation
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, I can select the "Links" option and see a list of all of the URLs on the page or in the guide! The publication also contains a fairly in-depth search feature, the ability to bookmark pages and have the bookmarks appear in my browser bookmarks/favorites, and social networking functionalities.</p>
<p>The inclusion of a "<a href='http://www.btob-digital.com/leadgenerationguide/2008/templates/send_to_friend?pg=1&pm=1&u1=friend'>Share</a>" option in the navigation bar is a big step for the B2B crowd which has been slower than the consumer sect in the full adoption of social networking within the industry. By addressing social networking in the very make-up of this guide however, BtoB Online is acknowledging the momentum that social networking has gained in the past year, and invited the use of social networking across the industry. </p>
<p>The guide can be embedded into blogs as a custom widget, shared with friends via an easy-to-use message containing the URL, or submitted to social networking sites such as <a href='http://www.stumbledupon.com/'>Stumbledupon</a>, <a href='http://www.newsvine.com/'>Newsvine</a>, and <a href='http://digg.com/'>digg</a>, among others. </p>
<p>In addition to the new interactive format, the guide also contains a host of valuable information for anyone working in the B2B lead generation industry. From advice on lead scoring and lead nurturing to resources for those looking to find out more about lead management vendors or understand the industry through statistics, the guide is packed full of useful tools. </p><img src='http://feeds2.feedburner.com/~r/AcceleratingItSales/~4/zp1jcgBhMNk' height='1' width='1'/>){kind=logo}