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B2B Lead Generation Articles on appointment setting
- Lessons Learned on Customer List Development
  Pacifica Group | Aug 20, 2010 | Permalink
  Bill Reed, Sam Young, and I have been running several appointment setting campaigns for numerous tech clients with surprisingly outstanding results. We use a very unique, proprietary approach called Vector, which is resulting in 65% to 75% of our completed appointments rated as â€œgoodâ€� to â€œexcellentâ€�, meaning they are moving to next steps in our clientâ€™s pipeline by meeting rigorous criteria. As part of our approach, we acquire target customer prospect lists through a variety of means â€“ name brand list vendors, custom list developers--some from offshore companies, client-provided lists from support contracts, JigSaw, Hoovers, etc. Here are some lessons learned the hard way on the offshore list folks who sell you the list (versus renting one to you).
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