B2B Lead Generation Articles on b2b marketing

• Could AT&T kill the iPhone Brand?
  Buzz Marketing for Technology | Sep 03, 2010 | Permalink
  According to a study conducted by Gartner, the first quarter of 2010 witnessed a whopping 707 percent increase in Android sales. As a result, the sales of the Google Android OS-based smartphones have surpassed the sales of the Microsoft Windows Mobile-based handsets around the world. And this month I saw a stat that said the sales [...] Related posts:
  Why is Google Scared and What it means for B2B Marketing! At a recent dinner with a buddy of mine from... Social Media – is it really mainstream in B2B Marketing? So I ran across some interesting stats last week when... Sharing is how you build a Brand In a recent BusinessWeek article featuring Tony Hsieh from Zappos...
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• 5 Must Watch B2B Videos
  Marketo | Sep 03, 2010 | Permalink
  What resources do you use to learn more about improving your B2B marketing, increase leads and boost sales revenue? Likely whitepapers, blogs and presentations. But don’t forget the importance of videos.  Smart videos matter to B2B marketers and provide vital information to raise the bar for your programs in an exciting and dynamic format. Here are 5 [...]
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• Do you need to be an Extrovert to be in Social Media Marketing?
  Buzz Marketing for Technology | Sep 02, 2010 | Permalink
  Great question which I found myself asking last night after I reviewed my recent Myers Briggs score. I found it interesting that my score came in as ENTJ. For those of you who aren’t aware of the Myers Briggs test it asks you a bunch of questions from multiple angles to rate you on 4 basic [...] Related posts:
  Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing... Social Media – is it really mainstream in B2B Marketing? So I ran across some interesting stats last week when... Social Media and the Contact Center for Dummies (Wiley) One of the biggest challenges for organizations today is managing...
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• Could AT&T kill the iPhone Brand?
  Buzz Marketing for Technology | Sep 02, 2010 | Permalink
  According to a study conducted by Gartner, the first quarter of 2010 witnessed a whopping 707 percent increase in Android sales. As a result, the sales of the Google Android OS-based smartphones have surpassed the sales of the Microsoft Windows Mobile-based handsets around the world. And this month I saw a stat that said the sales [...] Related posts:
  Why is Google Scared and What it means for B2B Marketing! At a recent dinner with a buddy of mine from... Social Media – is it really mainstream in B2B Marketing? So I ran across some interesting stats last week when... Sharing is how you build a Brand In a recent BusinessWeek article featuring Tony Hsieh from Zappos...
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• Could AT&T kill the iPhone Brand?
  Buzz Marketing for Technology | Sep 01, 2010 | Permalink
  According to a study conducted by Gartner, the first quarter of 2010 witnessed a whopping 707 percent increase in Android sales. As a result, the sales of the Google Android OS-based smartphones have surpassed the sales of the Microsoft Windows Mobile-based handsets around the world. And this month I saw a stat that said the sales [...] Related posts:
  Why is Google Scared and What it means for B2B Marketing! At a recent dinner with a buddy of mine from... Social Media – is it really mainstream in B2B Marketing? So I ran across some interesting stats last week when... Sharing is how you build a Brand In a recent BusinessWeek article featuring Tony Hsieh from Zappos...
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• Creativity: The Missing, Yet Critical Element For B2B Marketers
  Marketo | Aug 31, 2010 | Permalink
  Typical B2B marketing is dry and its strategy usually follows a traditional path. By adding creativity, you can increase results significantly.
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• B2B Marketing Best Practices That Need To Die
  Demandbase | Aug 18, 2010 | Permalink
  B2B marketers are under significant pressure to improve conversion and clicks, to lower cost per marketing qualified lead, and generate more pipeline. An optimized campaign will, on average, consistently deliver 2-4% conversion rates. But how do you get to 5-6-7%? How do you go beyond best practices?
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• Responsible for B2B marketing or lead generation? Be my guest at B2B Universi...
  Sales Lead Insights | Jul 01, 2010 | Permalink
  Responsible for B2B marketing or lead generation? Be my guest at B2B University in Boston on May 18th. This all-new-for-2010 session is focused on helping you stay ahead of the curve and excel in the changing B2B marketing environment. If you'd like to learn more, please use my Contact Form, call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.
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• B2B Marketing University: See you in Palo Alto on April 7th…
  Sales Lead Insights | Jun 29, 2010 | Permalink
  B2B Marketing University. A free half-day seminar on April 7, 2010 in Palo Alto, CA. If you'd like to learn more, please use my Contact Form, call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.
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• What B2B marketing automation is all about, and why you should care: Executi...
  Sales Lead Insights | Jun 28, 2010 | Permalink
  Interested in learning more about marketing automation and how it may benefit your company? You won’t want to miss this complimentary, 90-minute breakfast briefing in Waltham, MA, tomorrow (6/29/2010), from 8:30-10:30am. It is designed specifically for senior executives at mid-sized or large companies, or at a fast-growing, venture-funded, small companies, that sell products or services to other companies. If you'd like to learn more, please use my Contact Form, call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.
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• B2B Marketing Automation: Here’s My Definition
  Sales Lead Insights | Jun 23, 2010 | Permalink
  How's this for a definition of B2B marketing automation? The use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact's profile, level of interest, behavior or place in the buying process. If you'd like to learn more, please use my Contact Form, call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.
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• What B2B marketing automation is all about, and why you should care: An Execu...
  Sales Lead Insights | Jun 22, 2010 | Permalink
  Interested in learning more about marketing automation and how it may benefit your company? You won’t want to miss this complimentary, 90-minute breakfast briefing in Waltham, MA, on June 29, 2010, from 8:30-10:30am. It is designed specifically for senior executives at mid-sized or large companies, or at a fast-growing, venture-funded, small companies, that sell products or services to other companies. If you'd like to learn more, please use my Contact Form, call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.
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• Mac McIntosh Announces our New Division for Implementing Lead Generation: Acq...
  Sales Lead Insights | Jun 20, 2010 | Permalink
  Mac McIntosh Inc has provided consulting and speaking/training related to helping companies like yours generate more qualified leads and drive more sales using the latest B2B marketing strategies, tactics, media and technology since 1990. However, many of our clients have also been having us help implement their marketing-driven lead generation programs for them. So we decided to create a new division focused on those implementation services and named it AcquireB2B. If you'd like to learn more, please use my Contact Form, call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.
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• 5 Lessons a BtoB Marketer can Learn from “Breaking Badâ€�
  The Customer Collective | Jun 18, 2010 | Permalink
  Have you heard of AMC’s critically acclaimed series “Breaking Bad?� If you’re a business to business marketer, you ought to check it out. I consider it an Owners Manual for B2B marketing today. P...
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• Managing B2B Leads for Sales Success – 30 minute, on-demand webinar
  Sales Lead Insights | Jun 13, 2010 | Permalink
  Join us for a conversation with Gord Hotchkiss (author of The BuyerSphere Project) and B2B marketing and sales lead expert, Mac McIntosh, on the current realities of B2B demand generation. If you'd like to learn more, please use my Contact Form, call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.
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